Have you ever been mad at an airline? You probably called customer service, filled out an online form, or tweeted the customer service team.

Not Hasan Syed.

According to Yahoo!:

[Mr. Syed paid for] a promoted tweet and [to get] his complaint seen around the world.

Mr Syed, using the Twitter handle @HVSVN, used the promoted tweet to air his complaint in front of millions worldwide.

Promoted tweets, purchased on Twitter’s self-serve ad platform, appear at the top of users’ feeds and are usually bought by huge corporations or ad agencies.

My Syed told Mashable he bought the promoted tweet in the UK and New York markets on Monday night, but would not confirm how much he paid.

He said online last night: ‘Don’t fly @BritishAirways. Their customer services is horrendous.’

We’ve seen YouTube videos before complaining about airlines, but I think this is the first promoted tweet.

Depending on what his reasoning was exactly, his strategy kind of worked since British Airways promised to look into the matter.

I wonder whether his baggage was worth the cost of the tweets?

For what it’s worth, the best airline twitter team in terms of responsiveness is @AmericanAir by a mile.

Have you ever tweeted an airline successfully?

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