Book any JetBlue award by 11:59 PM ET TOMORROW (August 4, 2016) for travel between September 7 and November 16, 2016, and you’ll get 25% discount off the normal award price. Unlike some past promotions we’ve seen from JetBlue, you don’t have to wait to get the discounted points rebated to your TrueBlue account– the discount is built in when you book.
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There are blackout dates and days of the week that the discount doesn’t apply to. Here are the conditions of the promotion:

Head to jetblue.com, where all eligible Award Flights fares will automatically include the 25% discount. Book between now and August 4th Fly September 7 – November 16, 2016 (Blackout dates 10/6 – 10/16/16) Fly Mon – Thurs and Sat. (not valid for flights on Fri. or Sun.)

JetBlue’s loyalty program is revenue based, meaning the number of points you need is based on the ticket price. JetBlue points are worth roughly 1.5 cents each toward a ticket. Read this post to learn the basics about JetBlue awards.

For example, a one-way ticket between New York and Los Angeles would cost $139:
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With the current 25% discount, you can pay just 7,000 TrueBlue points:

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You’d be getting 1.9 cents of value per TrueBlue point, which is excellent.

Mint Class

One of the highest value awards is for Mint Class between New York and Los Angeles and New York and San Francisco. During the valid sale dates, you can get a fully flat bed in a fully enclosed Mint Suite for only 34,000 TrueBlue points instead of the normal 45,300 TrueBlue points:

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I wrote extensively about the amenities and price that make Mint “By Far The Best Deal on Domestic Business Class” so check out that post for more information on why I’d take advantage of this discount to book Mint Class.

How to Get TrueBlue Points Fast

If you didn’t get a surplus of TrueBlue points from the Virgin America/JetBlue points match promotion last month, you can transfer 250 Membership Rewards to 200 JetBlue points if you’re short of the award you want. With this 25% discount on awards, that may make sense.

Terms and Conditions

*Restrictions: Fares must be purchased using TrueBlue points between now and 8/4/16 (the earlier of 11:59 PM EST or local) for flights on Mon through Thurs and Sat. only between 9/7/16 and 11/16/16 (Blackout Dates 10/6 – 10/16/16). Fares will automatically include a 25% discount on the base fare point requirement for Award Flight redemption. Fares are subject to availability; may not be available on all flights; may change without notice; must be purchased at time of reservation; and are nonrefundable and nontransferable. Offer is limited to registered TrueBlue members in good standing redeeming Award Flight fares using TrueBlue points for new bookings only; offer not valid in connection with monetary flight fares, purchases on partner airlines or code share or interline flights, JetBlue Getaways vacation packages, previously booked Award Flights or any other product or service. Offer cannot be partially redeemed, is not redeemable for cash, and has no cash value. Government taxes and fees apply to Award Flights, are the responsibility of the passenger, and will vary based on your departure and destination cities. The amount of government taxes/fees required for an Award Flight is listed next to the applicable point requirement and is subject to change as required by law. View more information on taxes and fees. Award Flight fares are one-way (unless otherwise indicated) and nonstop; point requirement and government taxes/carrier fees may be higher for roundtrip flights, for flights from destination city to origin city or for connecting itineraries. Checked Baggage Allowance/Fees: For Blue fares, first checked bag is $20 by web check-in and kiosk or $25 at check-in counter and second bag is $35.  For Blue Plus, first checked bag is included and second bag is $35.  For Blue Flex fares, two checked bags are included. For Blue and Blue Plus fares for flights to or from Santa Domingo, Santiago, Port-au-Prince, Port of Spain, Kingston, Cartagena, Medellin, Bogota, Lima, Mexico City and Quito: one checked bag is included and the second checked bag fee is $35. Additional Baggage Terms (all fares):Additional bags (over two) are $100 each. Weight and size limits and exceptions for itineraries including flights operated or marketed by other airlines also apply.  Fares do not include fees for oversized, overweight or extra baggage or other fees for products/services sold separately. View baggage fees and other optional services and fees. Change/Cancellation Fees: All reservations made one week or more prior to a flight’s departure may be cancelled without penalty up to 24 hours after the reservation is made. Changes and cancellations made 60 days or more prior to departure date: Blue: $70 per person fee plus difference in fare. Blue Plus: $60 per person fee plus difference in fare. Blue Flex: difference in fare only for changes. Changes and cancellations made less than 60 days from departure date: (i) Blue: fares under $100, $70 per person plus difference in fare; fares between $100 and $149.99, $90 per person plus difference in fare; and fares of $150 or more, $135 per person plus difference in fare. (ii) Blue Plus: fares under $100, $60 per person plus difference in fare; fares between $100 and $149.99, $80 per person plus difference in fare; and fares of $150 or more, $120 per person plus difference in fare. (iii) Blue Flex: difference in fare only. Additional Change/Cancellation Terms (all fares): For changes, there may be a fare adjustment. Cancellations receive JetBlue travel credit, valid for one year.  Changes/cancellations must be made prior to scheduled departure (otherwise all money for fare is forfeited).TrueBlue Terms and Conditions apply. View terms applicable to Getaways, Mosaic, and Mint changes/cancellations. Proper documentation required for boarding. Flight terms and conditions apply.

Bottom Line

Book your 25% off JetBlue awards by TOMORROW, 11:59 PM ET at the latest. The discount is valid on travel Monday through Thursday and Saturday (not Friday or Sunday) between September 7 and November 16, 2016 (blackout dates are October 6 through 16).

If you have the JetBlue Plus card, then you’ll get an additional 10% rebate of TrueBlue points on your redemption.

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