In 2014, American Express changed its churning rules so that you could only get the bonus on a personal credit card once per lifetime.

Now the rule has been extended to business cards.

This follows the general trend of tightening the giving of bonuses by banks. For instance, Chase is about to institute a rule that you’ll be denied for a credit card automatically if you’ve opened five other credit cards in the last 24 months.

I expect to see further tightening, and I expect the changes to be profitable for the banks. Other bloggers who suggest it will be unprofitable are engaging in wishful thinking in my opinion.

I have updated the post “Issuing Bank Rules for Approvals and New Bonuses.”

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