MileValue is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as CreditCards.com. This compensation may impact how and where links appear on this site. This site does not include all financial companies or all available financial offers. Terms apply to American Express benefits and offers. Enrollment may be required for select American Express benefits and offers. Visit americanexpress.com to learn more.
Note: Some of the offers mentioned below may have changed or are no longer be available. You can view current offers here.
In 2014, American Express changed its churning rules so that you could only get the bonus on a personal credit card once per lifetime.
Now the rule has been extended to business cards.
This follows the general trend of tightening the giving of bonuses by banks. For instance, Chase is about to institute a rule that you’ll be denied for a credit card automatically if you’ve opened five other credit cards in the last 24 months.
I expect to see further tightening, and I expect the changes to be profitable for the banks. Other bloggers who suggest it will be unprofitable are engaging in wishful thinking in my opinion.
I have updated the post “Issuing Bank Rules for Approvals and New Bonuses.”
[…] You can only get the bonus on American Express credit and charge cards once per lifetime. If you haven’t kept detailed records of all your past American Express cards, how do you know whether you’ve gotten a card before, meaning you can NOT get its bonus now, or whether you haven’t had it before, meaning you CAN get the bonus? […]
[…] American Express recently introduced a rule that you can only get the bonus once per lifetime on eac… Eligibility is separate for each card. That means if you’ve only ever had the business card, you can still get the personal card or vice versa. But if you’ve had the personal card before, you can’t get this bonus on the personal card. If you’ve had the business card before, you can’t get this bonus on the business card. […]
[…] In 2014, American Express made it so you could get the bonus only once per lifetime on personal cards, and in February 2016 that rule was extended to business cards. […]
[…] can only get the bonus on a American Express personal card or business card once per lifetime (with the exception of a possible targeted offer). This is why you should […]
[…] You can only get the bonus on an American Express card once per lifetime. However if you were targeted for an American Express offer, you can still be approved even if you have 5+ new credit cards in the last 24 months. […]
[…] American Express recently introduced a rule that you can only get the bonus once per lifetime on eac… Eligibility is separate for each card. That means if you’ve only ever had the business card, you can still get the personal card or vice versa. But if you’ve had the personal card before, you can’t get this bonus on the personal card. If you’ve had the business card before, you can’t get this bonus on the business card. […]
[…] American Express recently introduced a rule that you can only get the bonus once per lifetime on eac… Eligibility is separate for each card. That means if you’ve only ever had the business card, you can still get the personal card or vice versa. But if you’ve had the personal card before, you can’t get this bonus on the personal card. If you’ve had the business card before, you can’t get this bonus on the business card. […]
[…] You can only get the bonus on an American Express card once per lifetime. However if you were targeted for an American Express offer, it is possible to still be approved (YMMV) even if you have had the card before. […]
[…] You can only get the bonus on an American Express card once per lifetime. However if you were targeted for an American Express offer, you can still be approved even if you have had the card before. […]
[…] You can only get the bonus on an American Express card once per lifetime. However if you were targeted for an American Express offer, it is possible to still be approved (YMMV) even if you have had the card before. […]
[…] of cut off by things like the Chase 5/24 rule, Citi’s sign up bonus rule, or Amex’s one bonus per product per lifetime policy. But it also means we don’t have a ton of data points to make generalizations […]