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Until July 31, 2014, you get a 40% bonus when purchasing Southwest Rapid Rewards points.

You can buy points here and the bonus is automatically coded into the purchase.

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With the 40% bonus, the all in price is 1.96 cents per point, and you can buy in increments of 1,400 points.

  • Is buying Southwest Rapid Rewards for 1.96 cents each a good deal?

There are very few circumstances in which I would buy Southwest Rapid Rewards for 1.96 cents each.

Southwest points can be redeemed for any Wanna Get Away? fare (available on basically every flight until the last few days before departure) at a rate of 70 points for $1 of the fare.

That means Southwest points are basically worth about 1.43 cents each. Therefore purchasing them for 1.96 cents each is generally a terrible idea.

The only exception would be if you were just barely short of having enough points for an award ticket and were really cash poor.

Buying the minimum of 2,800 points for $56 could be an OK deal if it saved you a few hundred dollars on your next ticket.

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Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 when you redeem through Chase Ultimate Rewards®.

Just getting started in the world of points and miles? The Chase Sapphire Preferred is the best card for you to start with.

With a bonus of 60,000 points after $4,000 spend in the first 3 months, 5x points on travel booked through the Chase Travel Portal and 3x points on restaurants, streaming services, and online groceries (excluding Target, Walmart, and wholesale clubs), this card truly cannot be beat for getting started!


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