Until July 31, 2014, you get a 40% bonus when purchasing Southwest Rapid Rewards points.

You can buy points here and the bonus is automatically coded into the purchase.

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With the 40% bonus, the all in price is 1.96 cents per point, and you can buy in increments of 1,400 points.

  • Is buying Southwest Rapid Rewards for 1.96 cents each a good deal?

There are very few circumstances in which I would buy Southwest Rapid Rewards for 1.96 cents each.

Southwest points can be redeemed for any Wanna Get Away? fare (available on basically every flight until the last few days before departure) at a rate of 70 points for $1 of the fare.

That means Southwest points are basically worth about 1.43 cents each. Therefore purchasing them for 1.96 cents each is generally a terrible idea.

The only exception would be if you were just barely short of having enough points for an award ticket and were really cash poor.

Buying the minimum of 2,800 points for $56 could be an OK deal if it saved you a few hundred dollars on your next ticket.

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Earn 60,000 Chase Ultimate Rewards Points after you spend $4,000 spend in 3 months

Just getting started in the world of points and miles? The Chase Sapphire Preferred is the best card for you to start with.

With a bonus of 60,000 points after $4,000 spend in the first 3 months and 2x points earned on dining and travel spend, this card truly cannot be beat for getting started!

Learn More

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