Transfers of Membership Rewards to JetBlue TrueBlue points will have a 25% bonus through 11:59 pm MT, May 31, 2017.

This could be a good deal if you have an immediate use for TrueBlue points. In other words, if there’s a cheap JetBlue flight you want to book and you have ThankYou Points, pay attention. Otherwise, I would not transfer speculatively because TrueBlue points are worth about 1.5 cents each and we value Membership Rewards at 2 cents each.

A 25% bonus brings the transfer rate up to 1:1, when normally it is 250:200.

I wouldn’t transfer Membership Rewards speculatively as they be can be redeemed via programs like Singapore or Flying Blue for a much higher, outsized value, but perhaps if you have some Membership Rewards on the verge of expiration and you live in a city served by JetBlue it could be a good idea.

Note that transfers must be made in increments of 250 points.

How the TrueBlue Works

JetBlue’s loyalty program is revenue based, meaning the number of points you need is based on the ticket price. JetBlue points are worth roughly 1.5 cents each toward a ticket. Read this post to learn the basics about JetBlue awards.

The highest value award is for transcontinental Mint Class. For example, you can get a fully flat bed in a fully enclosed Mint Suite for 45,300 TrueBlue points (there are four of them in the front of the plane, first come first serve) between Boston and Los Angeles. With the current transfer bonus, you’d only need 45,500 Membership Rewards to book Mint Suite across the continent.

Getting TrueBlue Points

This is the first time we’ve seen a non-targeted transfer bonus between Membership Rewards and JetBlue, so I can’t really guesstimate if it will happen again. But if you fly JetBlue often, there’s no reason you shouldn’t have the JetBlue Plus card. It comes with 30,000 TrueBlue points for spending $3,000 in three months, but more importantly, earns 6x TrueBlue points on JetBlue purchases (as well as 2x at groceries and restaurants), and comes with 5,000 bonus points after every anniversary which almost outweighs the $99 annual fee (5k points is worth roughly $75). You also get a 10% rebate on all point redemptions, furthering increase the value of your points.

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Through May 8, 2017, Amazon Prime is running a promotion where you can earn 3,000 TrueBlue points when signing up for a $99 one year Amazon Prime membership. And you can always earn 3x TrueBlue points by shopping on Amazon through your unique TrueBlue link.

Bottom Line

You have until the end of May to transfer Membership Rewards with a 25% bonus to JetBlue TrueBlue points (1:1). The cutoff is 11:59 pm MT on May 31.

If you’re planning a trip to somewhere that JetBlue serves, I would check the prices of redeeming TrueBlue points. Normally transferring Membership Rewards to JetBlue doesn’t make much sense with the 250:200 transfer rate, but with the current bonus the rate is brought up to 1:1. If the flight is cheap enough this could be a good deal for you, although I probably wouldn’t transfer points speculatively.

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