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Until July 5, 2016, you can transfer 20,000 Starpoints to 33,750 British Airways Avios. The normal rate is 20,000 points to 25,000 Avios, but Avios is running a 35% bonus on transferring hotel points.
The only hotel-point transfer option with a decent rate is Starpoints.
If you don’t have Starpoints, you can buy them right now for 2.45 cents each. The best number to buy would be 20,000 for $490 to maximize this promotion, since Starwood gives a bonus for every 20,000 Starpoints transferred to airlines. Then you could transfer those 20,000 Starpoints to 33,750 Avios, which is like buying those Avios for 1.45 cents each. I value Avios at 1.6 cents each, so this can be a very good deal if you use Avios for their high value uses.
This (1.45 cpp) is close to the best we’ve seen for buying Avios other than a few Spanish Groupon deals.
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SPG cards earn 2x on these purchases according to multiple sources
[…] Watch out for SPG to British Airways Avios transfer bonuses as they are frequent and will increase the value of your redemptions, like this 35% transfer bonus last June. […]