I was explaining to my brother the changes that Delta has made in 2015, and I mentioned that the one I just couldn’t believe was that Delta eliminated its award chart. It seems self-evident to all of us in the miles game that Delta eliminating its award chart is insane and unjustifiable.
(Delta deleted the chart from its site, but the possible priced for awards are the same now as they were when the chart was on delta.com. You can see screenshots of the deleted chart here.)
“Delta eliminating its chart is no big deal,” he replied.
“Of course it is,” I countered. “Now there is no easy way to know how many miles you need to collect for your dream trip.”
“But,” he pointed out, “there isn’t any way to know how much cash you need if you’re saving up for a dream trip either. Right now maybe a roundtrip to Australia is $1,000, but it could be $1,500 by the time you’ve saved $1,000.”
True, but now there’s no easy way to compare how many miles trips are to each region, so you can find sweet spots. Of course, there’s no easy way to find the best value cash flights by reading off a region-by-region table either.
But but but, now there’s no way to know the “Saver” award price with Delta miles to where you want to go. If you search delta.com and see that one way to Europe is 37,500 miles on the day you want, is that a good price or not? Of course, if you search and find the flight is $500, is that a good price or not?
He had a point. While we’re used to award charts, we get by perfectly fine when paying for our cash tickets without any table that tells us what flights from one region to another should cost.
I think I was just tired from jetlag and in the moment missed what I think are other big problems with Delta eliminating its chart:
- Now it will be easier for Delta to go revenue-based on award redemptions. They won’t have to even announce the change because right now Delta award prices are “whatever price Delta says” anyway.
- All Delta’s competitors have an award chart.
- All Delta flights are available for some amount of miles. We know from the past chart that there are five possible prices, Level 1 through 5, and we knew the Level 5 price. Removing the chart removes from our knowledge the maximum number of miles we’d need if we really wanted to redeem our miles for an in demand flight. While I have never redeemed a Level 5 award and hope never to redeem one, what that price is sets a floor for the value of our miles.
When I write out my reasons, they don’t seem particularly strong.
I was angry when Delta removed its chart, and I still feel that emotion, but I can’t logically articulate why not having a chart is a big deal.
So I guess I agree that it’s not a big deal in and of itself that Delta eliminated its award chart because we still have screenshots of the charts, award prices haven’t changed, and my brother’s arguments about not knowing what a flight will cost with cash either have some validity. The big deal is not the loss of the chart; it is the signal Delta sent by eliminating its chart.
It just feels like Delta doesn’t care about SkyMiles members. Every other airline has an award chart, but not Delta.
And it feels like Delta is preparing for something worse–like revenue-based redemptions–by getting rid of its chart.
Do you have some stronger reasons why Delta eliminating its chart is a big deal? Or is the lack of a chart not as bad as the signal that Delta sends by not having a chart?