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I was the original hater of the logo: “Underneath these headings is the ugliest logo in the world.” The logo will be changed within two weeks, hopefully within two days.
Yesterday the site was in flux as my designer made some changes that will hopefully make the site more aesthetically pleasing and more functional! I’ll walk you through the changes, so you know how to get the information you want to access. Let’s start at the top:
The old MileValue had a growing list of Pages on top of every page with titles like Start Here and Meet Up. Those have been consolidated into five headings at the top of every page. Some–like Award Booking Service–if clicked lead to a specific page. Other headings–like About–have several subheadings that lead to pages like Meet Up.
Simply put your cursor over any heading to see the options in that category. Underneath these headings is the ugliest logo in the world. It’s kind of a default and will be replaced with something more appealing in short order.
On the left side of the page, there are now three exciting new features!
The first is a box to type in your email address to be sent my posts. I have gotten a ton of requests to add this feature, and I was happy to finally comply. The second is a section of social media buttons, so you can easily follow me on facebook, twitter @milevalue, YouTube, or through an RSS feed. The last feature is the title and first few sentences of the last several posts. That should allow you to scan quickly for great posts you may have missed.
The right side has a different look too.
On the top is a google site search. If you want to find a post about Exploiting the Southwest-Airtran Merger, type some words you expect to be in the post into the search box. You’ll get google search results that are all from milevalue.com.
Below that is the most handsome picture I could find of me staring off into the middle distance. Swoon 😉
And below that is a list of topics I’ve written about. This has always been on the right side of the page in approximately this location.
I spent the money to have someone with some WordPress experience handle the redesign because I wanted all my readers to have better and easier access to all the features of MileValue.com from the latest posts to social-media connections to the Award Booking Service to my newest resource: the Bluebird Calculator.
Tell me your thoughts in the comments. Any ideas for a cool logo?
PS- Some people may see a resemblance to Million Mile Secrets. Daraius uses the Coraline theme. When I told the designer what I wanted, he suggested the Coraline theme as the easiest to manipulate to those goals. Two easy ways to tell us apart: the “iconic” MileValue yellow-brown hue and the lack of a bow tie in any of my pictures!
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maybe have a graphic designer make you a new logo. something w/ only a few colors to make people remember the site, and something you can potentially easily print on a t-shirt. or maybe hold a contest, winner gets a free booking, runner ups gets some gogo passes. LOL.
I loved the old design—it was unique, and incredibly content-focused, not to mention the grossly oversized header and logo gave the site a pleasing aesthetic. If nothing else, please bring back the gorgeous typography in the old logo, the new logo / header is incredibly blah and run of the mill. I feel like the site lost its personality overnight, and I’m sad to see it go.
The new site looks great. I also use the Coraline theme, in fact many do, it is in the top 20 most used Word Press themes (out of over 1600).
I really enjoyed your old branding… the new logo font… hmm maybe not so much 🙂
I don’t like this. Looks like all the other generic wordpress sites out there. Old layout was better.
Shouldn’t it be Frequent Flyer programs, not Frequent Flier?
PS. I agree, I like the new layout, but the logo/header is not my cup of tea.
Either is correct:
http://grammarist.com/spelling/flier-flyer/
Love the site but you should get a refund on the new layout.
Hmm, maybe it’s just me but Flyer just looks more aesthetically pleasing in context and is widely-used by the airlines when describing their loyalty programs. To each their own though…
EXPLOITING????? Rationally, aka by design?????
You are taking advantage of others! Shame on you. You need to talk to someone who knows more about marketing than you. Like me! 🙂
I was about ready to link a CC app thru you. I will not help you to EXPLOIT others (be it airlines, CC companies, etc.) or myself.
“Rationally exploiting” what? Not you. Not airlines. Not credit card companies. “Rationally exploiting frequent flier miles.” In the sense of, “we should exploit our geographical advantages when promoting tourism here.”
from a political correctness standpoint, matt may be onto something. one of the bloggers, hack my trip, was saying how he wasn’t getting as many affiliate links because some of the banks didn’t like the word “hack” in his title.
http://hackmytrip.com/2012/08/updates-to-the-credit-card-pages/
that said, i don’t think Scott is out to screw the frequent flyer programs., and that’s flyer with a “y” rather than an “i”..hehe. Hope you find the right logo/catchprase to promote this site w/o undermining its identity Scott. Best of luck!
I’ve been reading your blog for a while now and just had to comment on this new design. I have to agree with the consensus that the new design, while adding functionality, looks painfully generic. The header font is horrible and the picture itself isn’t great either. I think if I stumbled across this site in its present state I would assume it hadn’t been updated in the last decade. The old design was much more unique and modern. Please at least get the old header back or a graphics designer to do a new one. The current one is literally some MS Word art overlaid on a stock photo.
I liked the old site and logo better. this new design looks generic and without personality. and I have to agree, that logo font is horrible! it looks like it was made in 1997 using kid pix.
In Chrome, I’m not seeing the full text of the “About Me” bit on the upper right. The text and photo are cut off on the right hand side – make a straight line through the letter “b” in blog and everything to the right of that is missing. And seriously, the spacing of the text around that photo is terrible! Appreciate the effort to improve the blog, but your designer friend is clearly not a pro.
Hi Scott, I just saw I missed another LA meet up, which I am really bummed about! Your blog is in my feed so I have no idea how I didn’t see the post. Anyhow, hopefully there will be an opportunity for a chat at FTU in December and/or NZ in January.
On the new design… I have to agree with other comments. The functionality is certainly better and for that I am grateful, but your previous branding (top banner) was unique and aesthetically very pleasing, I vote for a return to it. The font (size I think particularly) in your “About Me” section might need a little tweaking to make up for the fact that you’re not wearing a bow tie as you gaze into the distance, there is something clunky about it as it is now (in my humble opinion).
Have you thought about changing your tag line to something like “I do the math, you do the travel”… which is the consistent theme through the blog? Your current tag doesn’t insult me like it seems to someone else who commented, but it’s got a scientific bent to it which could be made more personal to you and your reader and just as aptly sum up the content of the blog.
Your blog is great and if you didn’t take any note of what I said please know I would still read regularly with keen interest.
I like Rachel’s logo. You should snap it up and give her a free booking as prize. 😉
and i agree. photo in ‘about section’ looks unprofessional. you should be at center of photo not off in a corner cut off.
I miss the old logo, layout, and design. This one is an eyesore, and as much as I love your content, it may deter me from my daily perusals.
To clarify, I don’t think your profile photo needs changing, just the layout of that “About Me” section… maybe the photo larger so the text doesn’t have to be so early-Internet-esque. I was making a joke re the bow tie, in reference to you Million Mile Secrets layout comment.
@webazoid – I’m glad you liked my tag suggestion but I am not sure I can claim credit for inventing it, Scott uses a similar phrase in some of his posts.
@nvd – surely you predominantly read these blogs for the content rather than the design? Yes aesthetics play a factor but would you really stop reading a fantastically researched and informed blog that is now more functional because you liked the old layout of it better?
Dude.
Please Listen: The new logo is cheezy and honestly terrible. Go back to the old logo. The new site funcitionality is cool, but the logo having a beach in the background is too much. OLD LOGO!!!
+1 on the old design being WAY better. For some reason the old design made me look forward to visiting your site daily. It seems like the general consensus among most of the comments here is the same.
I know logically it doesn’t make sense that I’d visit the site less now because of the design, considering the content is exactly the same. But there’s something about your old design that I think got me hooked to your site in the first place. Please bring it back.
Another vote for a return to the Milevalue “classic” branding. The new one is kind of jarring, the old one was classy and simple.
As you can tell, I’m biased towards your new layout & theme 🙂
Don’t worry about the logo – you know it needs fixing, and that’s part of the iterative process when you work with designers.
i like this new logo w/ red lettering better. only rec would be the white plane seems a little off. maybe be more modern w/ a 787? or no white plane. also, maybe make text more high resolution/smooth so the edges aren’t so jagged.
One wonderful thing about adblock is you can oversized headers than serve no purpose Poof. Just a few clicks and my browser will now have 33% more vertical real estate when I return to your blog.
I concur with many of the other sentiments here — the old website was much better.