Chase Ink Plus Split Testing $150 Annual Fee

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The Chase Ink Plus, one of the best business cards on the market, has long offered new applicants no annual fee for the first 12 months, then a $95 annual fee.

Screen Shot 2015-01-13 at 3.15.49 PM

Today I noticed two other offers on the Ink Plus being split tested by Chase (and there may be more.) By repeatedly going to the Ink Plus’ page in a Chrome Incognito browser, I got three different offers.

They were:

  • $0 annual fee for first twelve months, then $95 (current standard offer)
  • $95 annual fee (ie not waived for first 12 months)
  • $0 annual fee for first twelve months, then $150 (ie a bigger annual fee)

As far as I could tell, only the annual fee varied. Every other aspect of the offer was the same.

Here’s the non-waived annual fee offer.

Screen Shot 2015-01-13 at 3.03.09 PM

Here’s the $150 annual fee (waived year one) offer.

Screen Shot 2015-01-13 at 3.03.56 PM

Clicking the Pricing & Terms link brought up this page, which confirmed the annual fee of $150.

Screen Shot 2015-01-13 at 3.04.10 PM

You can access that page by clicking this link.

Companies split test offers all the time. If Chase finds that people sign up for the worse offers at the same rate as the better offer, they’ll surely switch to a worse offer as a profit-maximizing company. Let’s hope that doesn’t happen.

In the meantime, if you go through an affiliate link to get the Ink Plus, you will get the best offer of $0 annual fee for 12 months, then $95. Affiliate links are not being split-tested to my knowledge.

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