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Alaska Airlines bought Virgin America last year. In January, we saw the two companies merge and Virgin America award space started showing up on alaskaair.com.
Each loyalty program, Alaska Mileage Plan and Virgin America Elevate, has their own co-branded credit card issued by separate banks. Alaska’s is issued by Bank of America and Virgin America’s by Comenity Capital.
We expected that at some point in 2017, the Virgin America card would disappear, due to this tidbit published back when Alaska announced the purchase of Virgin America…
Now we know when it’s vanishing.
To Virgin America Credit Cardholders
If you currently hold a Virgin America co-branded card, either the Virgin America Visa or the Virgin America Premium Visa, know that your last day to use the card will be December 31,2017. Your card will be automatically cancelled on January 4, 2018.
All of your associated perks will continue through the end of the year as well.
Will I Be Product Changed to the Alaska Airline Visa Signature Card?
That is what typically happens when an airline with a co-branded credit card gets acquired by another company with a separate loyalty program and co-branded credit card. For example, the American/US Airways merger left Citi as the only issuer of new American Airlines credit cards, but let Barclaycard convert US Airways cards to American Airlines cards and continue to service its old accounts.
That is not what’s happening with the Alaska/Virgin America merger. If you want an Alaska Airlines Visa Signature card, you’ll need to apply for it from scratch.
If you care about sign up bonuses at all then you’d have probably done this anyways, so I wouldn’t consider the lack of a product change a bad thing. It’s a strange thing, no doubt, as all the old hard-earned Virgin America Visa customers are more or less getting left in the dust.
Bottom Line
All Virgin America credit cards will be canceled on January 4, 2018. If you currently have a Virgin America Visa or a Virgin America Premium Visa, the last day your card will work is New Years Eve.
Comenity Capital Bank is not accepting any new applications for Virgin America credit cards.
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