Anatomy of an Award: How to Book an Award on Southwest

Update 10/13/14: Southwest awards now cost 70 points per dollar of the cash fare instead of 60. Taxes are now $5.60 per direction within the United States instead of $2.50 per flight. Everything else is the same.

The other day I helped a friend book a roundtrip Southwest award from Los Angeles to Denver for 11,761 Rapid Rewards and $5, taking advantage of a 1,000 Ultimate Rewards transfer to make up a shortfall of points in her account. For some people, this post will be very basic.

50% off Southwest Flights Today Only and Other Nuggets

Thankfully Mommy Points has a full post on the 50% off Southwest sale happening today only. What a time saver she is for a blogger trying to enjoy his Aloha Friday. Check her post out for the full details, but don't bother clicking if you can't fly these seven Tuesdays and Wednesdays as the sale only applies to them:

September 5
September 11
September 18
September 25
October 2
October 31
November 6


The briefest miles blogger, Mile Nerd, lets us know about Dividend Miles Daily Deals. It's like Groupon in that deals rotate and are discounted.

Anatomy of an Award: Southwest Airlines. Exploiting the Airtran-Southwest Merger

This is the another post in my Anatomy of an Award series, in which I take a real award I’ve booked and break it down step-by-step to elucidate the award booking process. If you have a real award you’d like to write up in a similar post, please contact me, and you can write a guest post.

I am going to the Chicago Seminars for frequent fliers, being held October 12-14 at an O'Hare Airport hotel.

One Day Sales: JetBlue and Southwest

JetBlue, my favorite coach cabin in the world, and Southwest are both having one day sales that end today, May 15, at 11:59 PM ET.

First the JetBlue sale: Here's a complete list of the city pairs with fares on sale. If you want to fly one of those routes between May 22 and June 21, the deals are generally pretty good. Click on a city pair for black out dates and day-of-the-week restrictions.

Up to 30% Rebate: Triple Points at Five Retailers in Rapid Rewards Mall Unitl Saturday

All deals in this post have expired.

Southwest is having a three-day deal giving triple points on purchases at five retailers. The deal expires 3/31/2012.To access the deal, simply go to The deal is open to all without any special codes, just search for the applicable retailer, and click the Shop Now button.

What's the deal worth? I'll be basing this on my analysis of the value of a Southwest Rapid Rewards point. Since it's a fixed-value program, your value should be the same.

How Much Are Rapid Rewards Points Worth? The Value of Southwest Airlines Points

Update April 1, 2014: This post was written before Southwest's massive devaluation. Now you need 70 points per dollar for Wanna Get Away? fares instead of 60. Now Rapid Rewards are worth about 1.45 cents each.

Southwest Airlines Rapid Rewards points are worth 1.69 cents per point. Unlike my calculation of the value of an Avios, the valuation of a Rapid Rewards point does not change based on where you live or your flying preferences because Rapid Rewards is a fixed-value award program.