Southwest Rapid Rewards points are currently worth 1.69 cents each. Starting Monday, March 31, 2014, they will be worth about 1.44 cents each.

What is the exact devaluation?

Among the Six Types of Frequent Flyer Miles, Southwest has a fixed-value program. For every dollar of the “Wanna Get Away?” base fare, you have to spend 60 Rapid Rewards for an award ticket.

So a $220 Southwest ticket with a $200 base fare would be 12,000 Rapid Rewards + $5 in taxes as an award.

American Airlines Escalating Bonus on Miles Purchases

According to this post on MilePoint, through November 15th American Airlines is offering up to 12,000 bonus miles when you purchase AAdvantage miles. The maximum number of miles you can purchase in a calendar year (and also through this promotion) is 40,000.

To purchase, follow this link and input your AAdvantage information.

As you can see from the terms and conditions page below, the highest bonus is earned when you purchase between 36,000-40,000 miles.

Update 10/13/14: Southwest awards now cost 70 points per dollar of the cash fare instead of 60. Taxes are now $5.60 per direction within the United States instead of $2.50 per flight. Everything else is the same.

The other day I helped a friend book a roundtrip Southwest award from Los Angeles to Denver for 11,761 Rapid Rewards and $5, taking advantage of a 1,000 Ultimate Rewards transfer to make up a shortfall of points in her account. For some people, this post will be very basic.

Thankfully Mommy Points has a full post on the 50% off Southwest sale happening today only. What a time saver she is for a blogger trying to enjoy his Aloha Friday. Check her post out for the full details, but don't bother clicking if you can't fly these seven Tuesdays and Wednesdays as the sale only applies to them:

September 5
September 11
September 18
September 25
October 2
October 31
November 6

The briefest miles blogger, Mile Nerd, lets us know about Dividend Miles Daily Deals. It's like Groupon in that deals rotate and are discounted.

This is the another post in my Anatomy of an Award series, in which I take a real award I’ve booked and break it down step-by-step to elucidate the award booking process. If you have a real award you’d like to write up in a similar post, please contact me, and you can write a guest post.

I am going to the Chicago Seminars for frequent fliers, being held October 12-14 at an O'Hare Airport hotel.

JetBlue, my favorite coach cabin in the world, and Southwest are both having one day sales that end today, May 15, at 11:59 PM ET.

First the JetBlue sale: Here's a complete list of the city pairs with fares on sale. If you want to fly one of those routes between May 22 and June 21, the deals are generally pretty good. Click on a city pair for black out dates and day-of-the-week restrictions.

All deals in this post have expired.

Southwest is having a three-day deal giving triple points on purchases at five retailers. The deal expires 3/31/2012.To access the deal, simply go to rapidrewardsshopping.southwest.com. The deal is open to all without any special codes, just search for the applicable retailer, and click the Shop Now button.

What's the deal worth? I'll be basing this on my analysis of the value of a Southwest Rapid Rewards point. Since it's a fixed-value program, your value should be the same.