Rapid Rewards,United,Delta,milevalue vs.
Airlines are Responding to Bank, Accounting, and Consultant Pressures by Opening Up More Award Space
May 14, 2014
According to the Wall Street Journal, airlines are opening up more award space this year compared to last year because of pressure from banks, accounting rules, and consultant studies.
In the short term, that's good for us. More award space: woohoo!
But in the long run, these pressures could cause more airlines to move to revenue-based frequent flyer programs. Revenue-based redemptions: boohoo!
Every year IdeaWorks comes out with one of the worst-conceived studies imaginable in an attempt to quantify which frequent flyer programs make redemptions the easiest.