Today, June 14, 2017, is the last day to register your Chase Freedom to earn 5x Ultimate Rewards at grocery stores and drugstores that you can transfer (circuitously) to United, Korean, British Airways, Southwest, Virgin Atlantic, Flying Blue, and Singapore miles.

This is different than the Chase Freedom Unlimited card, which Scott reviewed here.

If you register by tomorrow, your Freedom purchases will earn 5x on those categories retroactively to April 1, 2017 (up the standard limit of $1,500 spent in the bonus category per quarter).

Tomorrow, June 15, you will have the chance to register for the next quarter’s 5x bonus category, which is still yet to be announced.

With the Chase Freedom card, you can earn 5% cash back on your first $1,500 in purchases in bonus categories that rotate quarterly.

These are the categories Chase has announced so far for 2017:

To give you an idea of what’s to come, these were the bonus categories for 2016 (the final quarter was wholesale club, department store, and drug store purchases):

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Although the chart says 5% cash back, you actually earn 5 Ultimate Rewards per dollar that can be redeemed for cash back at a rate of 1 cent each– that’s why all the marketing of the card features cash back language. BUT if you have a Chase Sapphire Preferred, Sapphire Reserve, or Ink Business Preferred card, there is a second way of redeeming the Ultimate Rewards: transfer them to your Sapphire Preferred, Sapphire Reserve, or Ink Business Preferred account and from there to airline miles or hotel points. We call this the Freedom Two Step.

Where You’ll Earn 5x Ultimate Rewards Retroactively From January Through March

You can find a list of example merchants that qualify/don’t qualify as grocery stores and drugstores here.

All grocery stores that primarily sell food, from supermarkets to smaller groceries, should count. Stores that sell a wide variety of products like as Target, Walmart, discount stores, warehouse clubs will not count.

All drugstores that sell prescription drugs and over-the-counter medicines, supplements and other health-related items should also count. Big warehouse clubs/discount stores that might also have an onsite pharmacy will not count.

Using Gift Cards to Maximize the Freedom’s Category Bonuses

To maximize the quarterly bonuses, you’ll need to spend $1,500 within each three month period. That would get you a total of 30,000 Ultimate Rewards over the course of a year:

($1,500 in purchases x 5 Ultimate Rewards per dollar) x 4 quarters in a year = 30,000 Ultimate Rewards

If you’re only shopping for one it could be difficult to spend that much at grocery stores and drugstore. But there is a work around that enables you to spread out that $1,500 of spending over the course of a more reasonable amount of time– gift cards.

Some grocery stores and drugstores offer gift cards that don’t expire for a while.

The same practice of widening the time window you have to maximize category bonuses via gift cards could be applied to upcoming category bonuses as well. Wholesale clubs will likely be one of the merchants in the holiday shopping category as it was last year, and places like Sam’s or BJ’s sell gift cards that don’t expire for long periods of time.

How to Activate the Category Bonuses

Your Freedom card will not automatically start earning 5x Ultimate Rewards each time the quarter changes. You have to you register your card at to activate the category bonuses.

The deadline to activate the 1st Quarter Bonus is today, June 14. In case you forgot to activate until later in the quarter, Chase will retroactively credit you the 5x Ultimate Rewards for every dollar spent since the first day of the quarter as long as it’s by the activation deadline.

Other Reasons to Get the Chase Freedom

  • You’ll get $150 cash back or 15,000 Ultimate Rewards after spending $500 in the first three months of opening the card
  • You’ll get $25 cash back or 2,500 Ultimate Rewards when you add an authorized user and make your first purchase within the first three months of opening the card
  • 1% Cash back or 1 Ultimate Reward per dollar on all other spending with no limit
  • No Annual Fee

With no annual fee, it’s easy to see why this card is worth signing up for and keeping, to use whenever you’re not meeting minimum spending requirements for new cards. Everyday 1x spending aside, you can earn 47,500 Ultimate rewards just from the sign-up bonus, adding an authorized user, and maximizing the category bonuses each quarter for a year:

15,000 + 2,500 + 30,000 = 47,500

That’s either $475 cash back, or 47,500 Ultimate Rewards transferrable to seven types of airline miles or four different kinds hotel points if you also have a Sapphire Preferred, Sapphire Reserve, or Ink Business Preferred you can complete the Freedom Two Step with.

What You Can Do with Your Ultimate Rewards if You Also Have a Sapphire Preferred, Sapphire Reserve, or Ink Business Preferred

As you can see, transfers offer the opportunity to do way better than 1 cent per Ultimate Reward.

If you are planning on opening the Chase Freedom card and don’t already have a Sapphire Preferred, Sapphire Reserve, or Ink Business Preferred card, you should consider opening one or the other to expand your Ultimate Rewards redemption possibilities. Not to mention the current sign-up bonus offers of 50,000 Ultimate Rewards for the Sapphire Preferred and Reserve and 85,000 Ultimate Rewards for the Ink Business Preferred — talk about expanding redemption possibilities!

Bottom Line

For purchases on the Chase Freedom card in grocery stores and drugstores from April 1 through June 14, you will earn 5% cash back. Make sure you register your card here today, June 14, if you want to earn 5x points retroactively for this past quarter.