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Note: Some of the offers mentioned below may have changed or are no longer be available. You can view current offers here.

Update: D’oh! Dewey Defeats Truman. This offer is dead (and was dead at the time of publication!)

The British Airways card from Chase is back with a new 100k Avios sign up bonus. Like the other recent 100k Avios offers, you need to spend $20,000 in the first year on the card to get the full 100k Avios bonus.

• You will get 50,000 bonus Avios after $2,000 in purchases within the first 3 months of account opening.
• 25,000 bonus Avios after $10,000 in purchases within the first year of account opening.
• Plus an additional 25,000 bonus Avios after you make an additional $10,000 in purchases also within the first year of account opening.
• Together that’s 100,000 bonus Avios, which is enough for a round-trip business class award flight. Taxes, fees, and carrier charges are approximately $1,250 per adult in business class based on travel from Seattle to London.
• Lots of other terms and conditions apply. See Pricing & Terms for more details.

The British Airways card is divisive. For some people, it is one of the absolute best cards, and for other its rewards are nearly worthless.

Who should get this card? Who should not?

Whether this card is right for you depends on how much you spend, whether your travel goals are well suited for Avios, and how much you value British Airways First Class tickets.

How Much You Spend

To get the full 100k Avios sign up bonus, you need to spend $20k on the card in the first 12 months after opening it. That works out to only $1,667 per month, so most people can meet it.

But that $20k could meet the minimum spending requirement on 4-10 other great cards instead, which would net way more than 100k bonus Avios.

It’s this same opportunity cost idea that led me to declare that for most people the current 30k mile Alaska Airlines offer is better than the current 40k mile offer.

Are Your Travel Goals Well Suited for Avios?

Avios are best suited for short, direct, economy flights on flights that don’t incur fuel surcharges.

I’ve used my Avios to book flights from the west coast to Hawaii for 12,500 Avios and $2.50 each way.

But a lot of people come to my Award Booking Service wanting to use their Avios to book an award from Florida to Australia in business class or Utah to Madrid in first class, and those awards would cost a ton of Avios and a ton of money out of pocket!

Here is a full list of which Avios awards incur fuel surcharges.

How Much You Value British Airways First Class Tickets

One of the most discussed features of the British Airways card is that if you spend $30k on the card in one calendar year, you earn a Travel Together Ticket.

The ticket allows you to book one roundtrip Avios award on British Airways flights at the normal price and get a second ticket for zero Avios + taxes, fees, and fuel surcharges.

Taxes, fees, and fuel surcharges are substantial as are the Avios needed to book first class flights.

For example, one roundtrip from Seattle to London would be 150k Avios + about $1,250.

Booking two roundtrips on the route–one with Avios and the other with the Travel Together Ticket–would be 150k Avios + about $2,500 total + the Travel Together Ticket.

The first ticket is 150k Avios + $1,250 and the second is zero Avios + $1,250. You have to pay the taxes and fuel surcharges on both tickets.

Since I value 150k Avios at $2,550, that breaks down to over $5,000 worth of miles and cash expended.

I would value two roundtrip First Class tickets from Seattle to London at about $5,000, so that makes the Travel Together Ticket worthless to me. If you would value the same two roundtrips at $10,000, then the Travel Together Ticket is worth $5,000 to you.

Is the British Airways Card right for you?

The more you spend on cards; the more you want to book short, direct, surcharge-free award flights in economy; and the more you value British Airways First Class, the more valuable the British Airways card is to you.

If you don’t spend much on cards, have travel plans that are a poor use of Avios, and don’t value British Airways First Class highly, the British Airways card is less valuable to you.

Landing Page: British Airways 100k Offer